Louisiana

When recreating the designs for Louisiana, I visited my first draft drawings. There was a particular logo I made that I liked, but something was missing from it. There was a lack of balance to the shape, but the meaning always made me want to take it further. This time I did. I kept a similar color palette and the idea of a gumbo pot with food oozing out, but I added a better hierarchy. This changed the design completely and gave this design the legs to become a campaign.

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