Converse

Spring Branding

When creating my design for Fresh Kicks, I knew I wanted to be bold and fun! Fresh Kicks is a spring seasonal brand by Converse. I used saturated colors to give depth to the brand and a flow to the logo. My Fresh Kicks NFT design was inspired by Google’s Workspace tools; their flat design that was created by stacking paper to create depth while still giving a flat finish. This method of art has been seen in many forms for children. One of which being Color Forms, the popular paper dress up dolls. The inspiration from Color Forms can be seen most evidently in the Instagram mockups.



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