Love Is a Verb

Every year at MadAveGroup we send out a custom Valentine's Day box of goodies to our clients. The theme chosen for 2024 was "Love Is a Verb". To play off this concept, I gave a playful sketched style to show action. Usually branded in MadAveGroup colors of black and purple, I wanted this box to scream classic Valentine's Day! So I chose a playful, romantic color pallete of pink, red and white, as well as lots of ornate design, a script font, and even flirty conversation hearts.

The box and booklet has won

• Silver Medal Addy Award 2024

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